Marketing d'influence : Vins et Spiritueux

Influencer marketing
WINES &
SPIRITS

How to make your campaign a success
from influencer marketing and increase
sales of your product?

Tips from epicureans.

Epicurean advice.

Marketing d'influence expertise

OUR VISION

Professionals, enthusiasts and those who are simply curious meet online every day to talk wine. Ground for innovation, wide topic of conversation, source of inspiration and a true passion shared amongst wine lovers.

Whether they be experts or aficionados, creators talking about wines share the same particular identity: credible, authentic social networks and a committed and loyal community to show for it.

In short, a cult classic for influence marketing!

 

137

campaigns 

over 2,200 influencers

1,802

cocktails created  🍹

83

winery  🍷

7

broken bottles
by mail

Marketing of influence

We put your products in the hands of our most relevant ambassadors in Canada or in France. Wine is an experience product par excellence: its taste, different for each individual, has a strong sensory dimension. At Clark Influence, we create concepts with influencers so your product is remembered and revived with each visit.

Brand experience

Interactivity

Influencers invitations

Journalists invitations

Video recordings

Digital resonance

Marketing d'influence : Vins
Marketing d'influence : Voyage
Press trip
and wine tourism

We will guide you through an introduction to cultural, gastronomic and epicurean ecotourism: meeting winegrowers, exploring your estate, wine workshops, discovering grape varieties, as well as local wine and food pairings. Influencers and their audience will be seduced by this wide variety of experiences during which your wine will make a memorable and lasting impact.

Travel film

Travel vlog

Influencers trips

Travel photographer

Management of activities & partnerships

Travel brochures

We analyze your product thoroughly in order to concoct an original aperitif box, customized to the influencer's taste. This special attention generates authentic and compelling promotional content for your product.

Brand experience

Interactivity

Influencers invitations

Journalists invitations

Video recordings

Digital resonance

Lisa Air France
Création de contenu
Content creation

By defining a brand universe and editorial line, we create content that highlights your product and boosts it on social media.

Videos

Vlogs

Brand experience

Digital resonance

Photography

Events

Legal framework 

We support you through the legal specifics of alcoholic beverages brands' digital communication.

Encadrement Juridique 

OUR CLIENTS

For all brands, producers and organizations worldwide.

logo vins clark influence

OUR PROJECTS

CLARK'S LITTLE GUIDE TO BIG CAMPAIGNS

The 3 main types of influencers to talk wines,
spirits and alcoholic beverages 

le pro.png

The Professional

Areas of experise:
Credibility, testimony (feedback, reviews), brand history

the professional

He / she is Sommelier.e, Oenologist, Mixologist, Barmaid, Specialist journalist.

He / she is comfortable talking about the history of the product, producer, brand while bringing his eye and his experience as an expert.

In addition to this, you need to know more about it.

In most cases, this profile is a micro-influencer (between 1 and 30k). His feed is dedicated to his profession. It is a reassuring profile for the consumer and associating it with your brand gives you the benefit of its credibility.

Preferred formats: Live, IGTV, stories, posts, event, articles

The Connoisseur

Areas of expertise:

Sociability, trendiness, brand image,
reviews

The Connoisseur

It is a more “lifestyle” profile, which does not speak exclusively of wines on its networks. It may be that she / he is a “well-being” approach (healthy profile), food (foodie profile), decoration and fashion (lifestyle profile)… but the art of the table represents more than half of the published content. This is what makes it possible to identify them! She associates with brands of wines and spirits because above all, these are products that she loves and knows.

In addition to this, you need to know more about it.

Generally, this is a middle influencer profile (between 30 and 80k). It helps boost the brand's image and notoriety while being inspiring and legitimate

Preferred formats : Stories, posts, drive to site / store, tests, contests, events

le connaisseur

The Curious

Areas of expertise:
Sociability, tastings, brand image, contests

The Curious

It is a complementary profile to the previous two since it will shed light on your brand. Swiss Army Knife, he is interested in several trends and shares various tips with his community. Whether it is purely lifestyle (fashion, decoration, beauty), or even athlete, parents, travel profile, artist ... to be associated with this profile is to integrate into a lifestyle and into moments of consumption in which your consumer recognizes himself or aspires.

Preferred formats: Stories, posts, drive to site / store, tests, contests, events

Le curieux
Marketing d'influence : Vins & Spiritueux
Marketing d'influence : Vins & Spiritueux
Marketing d'influence : Vins & Spiritueux
Marketing d'influence : Vins & Spiritueux
Marketing d'influence : Vins & Spiritueux

What is your product?  What is your story?
What market do you want  to seduce?
Send usa case and we come back to you with
a recommendationconcrete.
 Deal?​