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Wine & Spirits
INFLUENCE MARKETING

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Looking for the perfect recipe to increase your visibility and sales with a successful influencer marketing campaign?

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Our Expertise

 

Chefs and food lovers gather online to share their passion for food. For foodies, this is not just a topic of conversation, but a source of inspiration and innovation. 

Whether they are novices or seasoned professionals, culinary content creators share two key characteristics: an authentic presence on trusted social networks such as Instagram, or TikTok as well as an engaged and loyal community. With these resources in hand, culinary influencers awaken taste buds and inspire people to try your products.

137

campaigns + 2,200 influencers

1802

cocktails created

🍹

83

winery

🍷

7

broken bottles
in the mail

📫

INFLUENCER MARKETING

 

We put your products in the hands of our most relevant ambassadors in Canada or in France. Wine is an experience product par excellence: its taste, different for each individual, has a strong sensory dimension. At Clark Influence, we create concepts with influencers so your product is remembered and revived with each visit.

Brand Experience

Interactivity

Influencer Invitations

Journalist Invitations

Video Footage

Digital Resonance

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PRESS TRIP AND WINE TOURISME

We will guide you through an introduction to cultural, gastronomic and epicurean ecotourism: meeting winegrowers, exploring your estate, wine workshops, discovering grape varieties, as well as local wine and food pairings. Influencers and their audience will be seduced by this wide variety of experiences during which your wine will make a memorable and lasting impact.

Travel photographer

Management of activities & partnerships

Travel brochures

Travel film

Travel vlog

Influencers trips

A LA CARTE MIXOLOGY

We analyze your product thoroughly in order to concoct an original aperitif box, customized to the influencer's taste. This special attention generates authentic and compelling promotional content for your product.

Brand experience

Interactivity

Influencers invitations

Journalists invitations

Video recordings

Digital resonance

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CONTENT CREATION

 

By defining a brand universe and editorial line, we create content that highlights your product and boosts it on social media.

Videos

Vlogs

Brand experience

Digital resonance

Photography

Events

LEGAL FRAMEWORK

 

We support you through the legal specifics of alcoholic beverages brands' digital communication.

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Our clients

For all brands, producers, associations around the world

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Our projects
Influencer and content marketing in Canada, France etc.

Clark's Little Guide to big campaigns

The 3 main types of influencers to talk wines, spirits and alcoholic beverages 

Le Professionnel

Axes of differentiation: 
Credibility, testimony (feedback, reviews), brand story

Le Professionnel

Axes of differentiation: 
Credibility, testimony (feedback, reviews), brand story

Barmaid, Specialist journalist.

He / she is comfortable talking about the history of the product, producer, brand while bringing his eye and his experience as an expert.

In addition to this, you need to know more about it.

In most cases, this profile is a micro-influencer (between 1 and 30k). His feed is dedicated to his profession. It is a reassuring profile for the consumer and associating it with your brand gives you the benefit of its credibility.

Preferred formats: Live, IGTV, stories, posts, event, articles

The connoisseur

Areas of expertise: 
Conviviality, trend,branding, reviews

The connoisseur

Areas of expertise: 
Conviviality, trend,branding, reviews

It is a more “lifestyle” profile, which does not speak exclusively of wines on its networks. It may be that she / he is a “well-being” approach (healthy profile), food (foodie profile), decoration and fashion (lifestyle profile)… but the art of the table represents more than half of the published content. This is what makes it possible to identify them! She associates with brands of wines and spirits because above all, these are products that she loves and knows.

In addition to this, you need to know more about it.

Generally, this is a middle influencer profile (between 30 and 80k). It helps boost the brand's image and notoriety while being inspiring and legitimate

Preferred formats : Stories, posts, drive to site / store, tests, contests, events

The curious

Areas of expertise: 
Sociability, tastings, brand image, content
 

The curious

Areas of expertise: 
Sociability, tastings, brand image, content
 

It is a complementary profile to the previous two since it will shed light on your brand. Swiss Army Knife, he is interested in several trends and shares various tips with his community. Whether it is purely lifestyle (fashion, decoration, beauty), or even athlete, parents, travel profile, artist ... to be associated with this profile is to integrate into a lifestyle and into moments of consumption in which your consumer recognizes himself or aspires.

Preferred formats: Stories, posts, drive to site / store, tests, contests, events

What is your product?  What is your story?
What market do you want  to seduce?

 

Send us a case and we come back to you with a concrete recommendation. Deal?​ 

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