CAMPAIGN

MENTOS X CLARK

LOGO MENTOS
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CONTEXT

Mentos decided to do a little something for a community that suffered
during the pandemic: the refurbishment of the Belleville, Ontario skatepark. The company wanted to transform this rundown place into a cool
and welcoming place.

ADVERTISER

Mentos Canada

GOALS

Brand awareness

TARGET

Generation Z  

&

Generation Y

INFLUENCERS

Pro-Skaters and athletes of English Canada.

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STRATEGY

On September 29, 2021, Clark Influence went to the Belleville skatepark in Ontario
to organize a baskatebowl event in collaboration with Mentos Canada, the Cossette agency and Citizen Relations.

 

To liven up the day, Clark Influence invited real athletes for a short performance.
They included Olympian Annie Guglia, 11-year-old Olympic hopeful Fay DeFazio Ebert,
the one and only Adam Hopkins, 2019 BMX National Champion Jaden Chipman
and skate dancer Shim Keegz.

 

The whole thing was captured on video by oneChuck productions as well as in photos
by Steve Kingsman and the many journalists in attendance. 📸

 

#YesToFresh #baskatebowl #Mentos

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Influencers

Shah Family Skate  @shahfamilyskates

Aunty Skates  @auntyskates

Jaden Chipman  @jadenchipman

Maya fitzpatrick  @mayahoodblog

Keegan S  @shimshimmaa

Maxime Chalifour  @maxchalifourbmx

Kim lavender  @coachklav

Adam hopkins  @adamhopkins

Fay DeFazio Ebert  @fayskate

Annie guglia  @nnieguglia