MENTOS X CLARK

Logo Mentos
campagne marketing d'influence mentos x clark

CONTEXT

Mentos decided to provide help to a community that was heavily impacted by the pandemic. The brand decided to refurbish Belleville's city skatepark. The company wanted to turn this outdated place into a cool and welcoming location for the city youth to gather.

ADVERTISER

Mentos Canada

GOALS

Brand awareness

TARGET

Generation Z  

&

Generation Y

INFLUENCERS

Canadian Pro-Skaters and athletes.

campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark

STRATEGY

On September 29,  2021, Clark Influence went to the small town of Belleville, Ontario to organize a basketball event in the city's skatepark in collaboration with Mentos Canada, the Cossette agency and Citizen Relations.

 

To celebrate the day, Clark Influence invited real athletes for a short performance.
They included Olympian Annie Guglia, 11-year-old Olympic prospect Fay DeFazio Ebert, the one and only Adam Hopkins, 2019 national BMX champion Jaden Chipman and skating dancer Shim Keegz.

 

The event was captured on video by oneChuck productions and in photos by Steve Kingsman and the many journalists invited. 📸

 

#YesToFresh #baskatebowl #Mentos

campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark
campagne marketing d'influence mentos x clark
Influencers

Shah Family Skate  @shahfamilyskates

Aunty Skates  @auntyskates

Jaden Chipman  @jadenchipman

Maya fitzpatrick  @mayahoodblog

Keegan S  @shimshimmaa

Maxime Chalifour  @maxchalifourbmx

Kim lavender  @coachklav

Adam hopkins  @adamhopkins

Fay DeFazio Ebert  @fayskate

Annie guglia  @nnieguglia