Molly Bracken is an international brand, present in 5,000 points of sale around the world, distributed primarily at The Hudson Bay in Canada.
Create an experience around the Molly Bracken brand. Promote the new Fall and Winter 2019 collection. Establish a relationship with Montréal fashion influencers
18 - 35 years
+35 Montréal fashion journalists and influencers
Organization of an exclusive preview of the new Molly Bracken's collection with champagne bar, catering, DJ set and private concert. The strategy was to create a true brand experience amplified on social media through #event.
FREE IG POSTS AFTER
VIEWS ON IG STORIES
During the event, the influencers were able to select their favorite piece from the new collection. They also shared many stories of their evening with Molly Bracken: collection, cocktails, fittings, concert... Following the event, several influencers published Instagram posts dedicated to Molly Bracken, either about the event or to highlight their favorite outfit from the collection.