For the 4th time, the NBA landed in Paris for a special match-up between the San Antonio Spurs and the Indiana Pacers, headlined by our French pride :
Victor Wembanyama
For the second year running, NBA Europe called on Clark Influence to design and orchestrate influencer activations for the NBA Paris Games.
The 2025 edition marked a turning point with engaging activations, a brand-new game format opposing content creators and celebrities, resulting in record amplification on social networks.
ADVERTISER
✹
OBJECTIVES
✹
Awareness
Conversion
TARGET
✹
Large Public, Sport
INFLUENCERS
✹
(+) 35 content creators activated
(+) 180 invited influencers/celebrities
NBA Paris Jam 2025: a unique event bringing together sport and influence
As part of the NBA Paris Games week, NBA Europe and Clark Influence came up with a brand new exhibition game : the NBA Paris Jam. Inspired by innovative formats, this game brought together celebrities, content creators and personalities from the world of sport in a competition at a meeting point between entertainment and sporting performance.
An exceptional game opposing two teams led by Teddy Riner and Esteban Ocon, in a dynamic and interactive format. Featuring an all-star line-up : Studio Danielle, Clarisse Agbegnenou, Brawks, Da Etienne, Totoche, Ari Geli, Celine Dept, Tristan Jass, Kristopher London and many others.
An original artistic direction led by Aya Nakamura and celebrities involved in the show, including Dadju and Tiakola in musical performance.
An extensive broadcasting schedule, with live streaming on NBA channels and on the Twitch of the creator of NicoTine, as well as extensive coverage by TrashTalk, one of France's leading basketball media.
CONTENT
706
IMPRESSIONS
221M
REACH
91M
ENGAGEMENT RATE
3%
A remarkable initiative: Manish and InoxTag at the heart of the NBA Paris Games
In a project designed to highlight the authenticity of NBA experiences, a special activation was created around Manish, the Sherpa who accompanied InoxTag on its ascent of Mount Everest.
In response to his passion for basketball and just a few months away from climbing Everest, the NBA and Clark Influence orchestrated his immersion into the world of the league in Paris: a privileged courtside seat to attend the NBA Paris Game (his first NBA match), an exceptional appearance on the NBA floor for the Paris Jam, and an event with fans at NBA House, fulfilling a long-held dream.
This initiative generated high visibility, with 2.3 million views in one week on his YouTube video. The activation was also covered by numerous medias.
CONTENT
47
IMPRESSIONS
26.2M
REACH
3.5M
ENGAGEMENT RATE
11.35%
International exposure amplified by a line-up of celebrities
The presence of a line-up of celebrities from the worlds of sport, music and cinema has helped to reinforce the impact of the NBA Paris Games 2025.
Guests included Central Cee, Rema, Omar Sy, François Civil, Thomas Pesquet and Antoine Dupont, highlighting the growing appeal of the event.
A long-term NBA x Clark Influence collaboration
In addition to the NBA Paris Games, NBA Europe and Clark Influence develop influencer activations throughout the year to prolong fan engagement. Campaigns to promote the NBA's various products and events (League Pass, ID, Abu Dhabi Games) help establish the brand in a digital dynamic and reinforce its presence on social networks in Europe.
With this new edition, NBA Europe and Clark Influence continue their commitment to an innovative approach to sport and entertainment, fully integrating influence and digital into the fan experience.
