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Come as you are
Senior Paid Media Manager
Job offer:
Montreal
Clark Influence is a creative agency specializing in influencer marketing, social media and content creation. For several years, our team has partnered with some of the most recognized brands in Canada and internationally to develop social-first strategies that drive meaningful results. With offices in Montreal, Toronto, Paris and Austin, Clark creates campaigns that combine creativity, culture and performance.
Role
At Clark, we believe social media platforms are much more than distribution channels, they are spaces for creativity, community building and impact.
To support our continued growth, we are looking for a Senior Paid Media Strategist to join our team. This person will play a key role in the development of Clark's performance marketing expertise. Beyond campaign management, they will help evolve our methodologies, tools and paid media offering to support our growth across Canada and internationally.
Your Mission:
You have several years of experience in acquisition marketing, paid media and digital advertising. You enjoy analyzing performance, optimizing campaigns, testing new creative approaches and turning content into measurable business results.
You will work at the heart of our social-first strategies, developing and scaling paid media initiatives that amplify content, influencer and brand campaigns across multiple digital platforms.
Tasks
1) Campaign Management & Optimization
— Define, plan, launch and optimize paid media and acquisition strategies across:
✦ Meta
✦ TikTok
✦ LinkedIn
✦ Snapchat
✦ Google
✦ YouTube
✦ Additional platforms based on client needs
— Manage media budgets and ensure rigorous performance tracking
— Optimize campaigns against key performance indicators including:
✦ CPM
✦ CPC
✦ CTR
✦ CPA
✦ ROAS
✦ MER
✦ Conversions
✦ Leads
✦ Acquisitions
✦ Engagement
✦ Video views
— Conduct A/B testing on audiences, bidding strategies and ad formats to maximize performance and conversion rates
2) Strategy & Performance
— Contribute to the development of large-scale media plans
Identify the most relevant channels, formats and audiences based on client objectives
— Uncover opportunities for optimization and campaign scaling
— Collaborate with creative and content teams to improve creative performance
— Actively contribute to conversations around social-first marketing, high-performing content and paid amplification strategies
3) Analytics & Reporting
— Implement and validate tracking infrastructure, including pixels, tags and conversion events
— Analyze campaign performance and provide actionable recommendations
— Prepare clear reports and translate data into meaningful insights for clients and internal teams
— Monitor budget pacing and overall media investment performance
4) Innovation & Industry Leadership
— Continuously test new formats, audiences and advertising approaches
— Stay informed on platform updates, trends and media innovations
— Contribute to the evolution of the agency's paid media expertise and best practices
5) Client Relationships & Internal Collaboration
— Serve as the primary point of contact for clients regarding paid media initiatives
— Participate in monthly client meetings
— Develop and present monthly and quarterly performance reports
— Confidently challenge client assumptions and recommendations when appropriate
— Collaborate closely with internal social media, influencer and strategy teams to ensure seamless campaign execution
— Participate in brainstorming sessions, pitches and client presentations
— Mentor and support junior team members when needed
Professional skills
— Strong analytical mindset with a focus on results
— Ability to manage multiple projects simultaneously
— Autonomous, organized, proactive and highly accountable
— Passion for social media, content and digital culture
— Bilingual in French and English
Requirements
— Minimum 5 years of experience in paid media and/or paid social
— Agency experience is strongly preferred
— Strong expertise in:
✦ Meta Ads Manager
✦ TikTok Ads Manager
✦ LinkedIn — Campaign Manager
✦ Google Tag Manager (GTM)
✦ Conversion API
✦ Google Analytics (GA4)
— Solid understanding of:
✦ Attribution
✦ Tracking
✦ Pixels
✦ Funnels
✦ Creative testing
✦ Performance marketing
Being part of #ClarkTeam means...
— A strategic role with significant autonomy within a fast-growing team and department
— Exciting and diverse projects for leading brands
— A dynamic, ambitious, creative and collaborative team
— A social-first environment that is constantly evolving
— Hybrid and flexible work arrangements
— Comprehensive group benefits
— Double statutory holidays
— Summer Friday afternoons off
— Team activities and plenty of opportunities to help shape what's next
Interested?
Send us your resume at jobs@clarkinfluence.com , along with any campaigns, projects or accomplishments you're particularly proud of.
ARE YOU READY FOR CLARK INFLUENCE?
1
Love a challenge. Not just at work; whether it’s curling or a tricky client pitch, if you think “I can’t do this,” that’s precisely when you probably should!
2
Be truly proactive. You love ideas in all shapes, forms, and from wherever they come. Any initiative is always welcome.
3
Have a serious digital culture. Surfing the web until late at night, soaking up everything online? That’s your jam.
4
Speak social. In today’s social-first world, storytelling is everything. Can you spark conversations, give content a fresh twist, and make brands shine online? Perfect, we want you!
5
Know how to network. At Clark, we look for people who can build professional connections that always lead to finding that genius with the answer to the million-bitcoin question - whether they’re three blocks away or producing a shoot in Hamilton.
6
Keep an open mind. Maybe the most important one. Clark Influence has no age, no gender, and no gluten intolerance.