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INTRO
With Christmas just around the corner, PerfertDraft has teamed up with 4 renowned chefs to promote its beer dispenser.
ANNONCEUR
PerfectDraft
OBJECTIFS
Awareness
(but Loi Evin friendly)
CIBLE
Hedonist consumers
(+25 years old) who like
to receive people at home and gather with their friends or family over a drink
INFLUENCEURS
Chefs cuisiniers
16
CONTENT CREATED
📸
984 451
TOTAL IMPRESSIONS
👀
4,16%
ENGAGEMENT RATE
💖
7 428
ORGANIC INTERACTIONS
❤️💬💾
STRATEGY
4 chefs, 4 different combinations of beer and food!
The aim of #LaTournéedeFrance was to find 4 chefs from 4 different regions, each of whom would suggest
a combination of beer and a recipe with perfectly matching flavours.
To maximise the impact of the campaign, the operation ended with media coverage of the content.
INFLUENCEURS
Thibaud
Alexia Duchêne
Mickael Braure
Mathieu Péroux
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