RACHELLE BÉRY X CLARK

Throughout the year, Clark Influence accompanies Rachelle Béry's health grocery stores. Each month and during the brand's
highlights, the 4 Quebec ambassadors and guest personalities put their expertise in content creation at the service of Rachelle Béry. Through shared content on social media, Rachelle Béry conveys her values and missions, from buying local, to vegetarian food
as well as eating well and bulk food.

Advertiser

Rachelle Béry

Sobeys Group

Objectives

Rachelle Béry trusts Clark Influence to increase her notoriety and engage Quebec people around sustainable values.

Target

25 and +

The ambassadors

Advertiser

@audreysckoropad

Mom/ Wellness / Vegan

Annie Ferland

Science & fourchette

@sciencefourchette

Nutritionist / Doctor
of Pharmacy

Vicky Payeur
Vivre avec moins

@vivreavecmoins

Lifestyle / Sustainable consumption

Abeille Gélinas

@abeillegelinas

Lifestyle / Dj / Vegetarian food

Strategy

For this holiday campaign, the strategy focused on a common question of December: How to receive at home during christmas time? Clark Influence asked 5 content creators, all cooking specialists, to prepare dishes ranging from appetizers to desserts with the exclusive products available at Rachelle Béry. The campaign presented inspirational content and recipes that the audience of influencers was able to re-appropriate to receive well during the Christmas holidays.