REIMS CHRISTMAS MARKET X CLARK

Office de tourisme du grand reims
campagne marketing d'influence le marché de noël de reims x clark

CONTEXT

Clark Influence was asked to promote the Reims Christmas Market beyond the borders of France to a Northern European audience. The Reims Christmas market is a national event and the third largest Christmas market in France with more than 150 chalets on site, all in a festive and family atmosphere. A unique event that brings together families and travelers by combining the discovery of heritage, tasting of local gastronomy and fun and cultural activities.

ANNOUNCER

Greater Reims Tourist Office

GOALS

Awareness of the city of Reims, its heritage and its Christmas market

TARGET

Men and women aged 25 to 60 living in a Nordic country

INFLUENCERS

Cultural travelers

Culinary globetrotters Traveling Parents

(Foodie; Travel; Family)

+990k

prints

+730k

reach

6.5%

engagement rate

85

content generated

STRATEGY

Clark Influence was asked to promote the Reims Christmas Market beyond the borders of France to a Northern European audience. The Reims Christmas market is a national event and the third largest Christmas market in France with more than 150 chalets on site, all in a festive and family atmosphere.
A unique event that brings together families and travelers by combining the discovery of heritage, tasting of local gastronomy and fun and cultural activities.

 

  • 2 influencers

  • media amplification on in-feed content

For this campaign, we have imagined 3 phases:

Phase 1

Teaser content

Through inspiring and inviting visuals, the influencers used engaging features (polls, ask) to warn of an upcoming departure to Reims and determine the community's interest and knowledge of the Reims region.

 

campagne marketing d'influence le marché de noël de reims x clark
campagne marketing d'influence le marché de noël de reims x clark

Phase 2

On-site content

This culturally rich program was a boon for content creation. The influencers shared their entire stay, the good addresses of restaurants, visits of Champagne Houses, walks in the vineyards with a main focus on the Christmas market which remains at the heart of the winter campaign.

 

Phase 3

Post-event content

The campaign ended with media amplification on in-feed content to reach a very targeted community. The amplification was done with a Danish target audience.

 

campagne marketing d'influence le marché de noël de reims x clark
campagne marketing d'influence le marché de noël de reims x clark
campagne marketing d'influence le marché de noël de reims x clark
campagne marketing d'influence le marché de noël de reims x clark
campagne marketing d'influence le marché de noël de reims x clark
campagne marketing d'influence le marché de noël de reims x clark
campagne marketing d'influence le marché de noël de reims x clark
Influencers

Lea Hvidt Kessler @leahvidtkessler

Marijn Post @ramijntje