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Clark Influence and Respire have come together to raise awareness among consumers about indoor air quality, its effects on our daily life (including gas cooking), and how it affects family members’ health in different ways, including childhood asthma.

ANNOUNCER

Respire Association

OBJECTIVES

To promote awareness and educate the general public about the risks of using gas for cooking while introducing viable alternatives and secure transitioning solutions.

TARGET

20–60 year-old men and women, as well as families.

INFLUENCERS

Influencers focused on eco-responsibility in the following sectors: Family Cooking/Food Lifestyle

STRATEGY

Our strategy consists of three stages our team put in place to sensitize, inform, and prevent communities about indoor air pollution and its associated risks.

First stage: Stories — engaging the community to raise awareness about indoor air pollution resulting from gas cooking.

Second stage: Stories — educating about the detrimental effects of gas cooking — Unveiling alarming statistics and risks to inspire a shift towards alternative equipment.