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INTRO
For the launch of its brand new range of road running shoes, Salomon called on Clark Influence to promote the release of its new models in Germany, France and the USA.
BRAND
Salomon
OBJECTIVE
Awareness
TARGET
Sporty millenials and road running enthusiasts
INFLUENCERS
Over 100
+ 3.5 M
IMPRESSIONS
👀
+ 125
NUMBER OF CONTENTS CREATED
📸
+100
NUMBER OF INFLUENCERS
🧑🏼🤝🧑🏿
3
NUMBER OF PRODUCT FEATURED
👟
ACTIVATION
To ensure Salomon remained top of mind and to compensate for the different maturity of the markets in which we had to communicate, we set up an always-on strategy, in addition to 2 key communication moments to support the launches of the Aero Glide, Phantasm and DRX models. We set up a group of 108 influencers (paid and free gifting), divided between France, Germany and the USA, who were advised by Salomon experts to promote the shoes that best suited their needs and running style.
INFLUENCERS
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