INFLUENCER MARKETING CAMPAIGN
WASO OF SHISEIDO
X CLARK

shiseido
citron

#WasoNoFilter #SephoraLovesWaso

A beauty that is effortless, radiant, and solar, without any artifice. Whatever the worries, Waso brings out the best in us: our essence. For the release Japanese brand's new two products, its rechargeable range and its partnership with Sephora, Waso called on Clark's creativity to highlight the brand's beauty routine through original content.

ADVERTISER

Waso x Shiseido

OBJECTIVES

Stimulate engagement on Waso products. Generate physical and digital traffic on the Sephora website.

TARGET

Women/men : +18 years old

INFLUENCERS

TikTokers / Instagramers Beauty Lifestyle

+659,7k

Total impressions

+607k

Total reach

+ 20,2 k

Total engagement

3,33%

Engagement rate

STRATEGY

#WasoNoFilter, a photo shoot in which influencers will be stripped of any makeup or add-ons to let Waso's added value shine through and discover "what's most beautiful about them". The shooting will be coupled with a creative TikTok / Reels format that will capitalize on extended product usage over time

Video shooting and content production

From ideation to production, the Clark Influence teams monitored operations for a day to welcome the creators and ensure the smooth running of the envisioned projects.

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Publication of content

Stories: in these short pieces of content, the creators presented the characteristics and benefits of each of the products in their new Waso routine

 

Tik Tok & Reel: each talent shared their daily routine in video. Users are able to follow them through the different stages of their day, from getting up to going to bed. To amplify the product USP, the influencers were photographed without any "artifice": the face was simply enhanced by the effects of the Waso products. These videos were then combined into a vlog format and were published on Sephora's Instagram and TikTok platforms. 

 

Call to Action: in their respective posts' captions, the influencers invited their community to show visit their nearby Sephora stores and show the video to an associate in order to get samples and discover the full range of Waso products in store.

 

 

Influencers

Raissa Gloria @gloria_nbr

Couple of G @coupleofg

Lara Lourenço @laralourencoff

Sacha Sadok @dontsmilesacha