VOYAGE PRIVÉ
X CLARK
CONTEXT
2020 has completely turned our travel, organization and even communication habits upside down. Last-minute planning has become a real motto for many of us. Thanks to an influencer campaign designed by Clark, Voyage Privé, an agency specializing in exclusive sales and special offers, was able to promote its high-end and luxury offers in the most beautiful hotels in the world at reduced prices. .
ADVERTISER
Voyage Privé
GOALS
Traffic and Acquisition
TARGET
25-60 years old Lifestyle and travelers comfortable with organized trips
INFLUENCERS
3 travel and lifestyle influencers,
434k
reach
475k
prints
5500
redirects to site offers
16%
average view rate
STRATEGY
In a 100% story focused campaign, influencers shared a series of good plans for the end of summer and helped those who had not yet booked their holidays or wanted to go away for a weekend in September. Content creators were asked to convey 3 messages:
The quality of Voyage Privé and its partners
Good deals at all times of the year and even at the last minute
An offer currently taking place
STAGE 02
For a second campaign, one of the influencers took advantage of the Voyage Privé accommodation experience and shared a series of stories mentioning the brand as well as #MerciVoyagePrivé
STAGE 03
A travel influencer shared an unmissable offer with his community via 2 sets of stories, spread over 2 days to remind that the offer was still valid
