Whether we despise it or use it daily, artificial intelligence has taken root on social networks and is changing the relationship that social media users have with content.
In this exclusive 3-episode series with Le Grenier, Arthur Brenac, creative strategist at Clark Influence, explores the love-hate relationship between AI and influence: the profound transformations that AI imposes on creation, on the perception of influencers and on the very future of their profession.
A reflection to directly examine the blurred line between innovation and dehumanization.
Enjoy listening!
BROADCASTING PARTNER
Arthur Brenac
Creative strategist
Formerly a journalist, Arthur specialized in strategic planning, developing strong expertise in brand strategy, influencer marketing, and social media. He has assisted several major international brands (Philips, Amazon, Ravensburger, etc.) in developing their digital presence and creating high-impact influencer initiatives.
At the end of 2021, he joined Clark Influence in Montreal as a creative strategist. He contributes to the strategic thinking and ideation of campaigns for clients in Quebec, Canada, Europe and the United States, working closely with the consulting and sales teams.
On a daily basis, Arthur also supports Clark's teams in analyzing the changes in social networks, the evolution of creative cultures and the identification of trends that shape new brand narratives.
In this webinar, we will discuss...
AI: an ally or a hindrance to influencer creativity?
While AI is now part of the online creators' toolkit, its use remains highly controversial. Certainly, it represents a significant time saving, especially in a digital environment that demands responsiveness. However, public opinion is divided… Is using artificial intelligence to delegate creative tasks a genuine act of creativity? On social media, influencers are navigating treacherous waters. Between unprecedented opportunities, the risk of negative publicity, and ethical dilemmas, influencers find themselves, despite themselves, at the forefront of heated discussions about the role of AI in the creative industry.
