Bayard jeunesse X CLARK
Bayard Jeunesse Canada, a leader in youth press, called on Clark Influence
to promote its rich catalogue of educational magazines and digital books
for children aged 1 to 18. During the year, Clark Influence carried out 3 campaigns to mark the brand's high points: Back to School, Black Friday
and Christmas. Bayard was able to collaborate with content creators
and childcare professionals.
Developing emotional attachment to the magazines published by Bayard Jeunesse Canada. Expanding Bayard Jeunesse Canada's digital communities. Increase magazine subscription sales
30 - 50 years
8 influencers Mothers
and Education Professionals
In order to meet these activation needs, Clark Influence has naturally proposed content strategies that are tailored to the highlights.
1. Nostalgic, inspiring and descriptive content to develop emotional attachment to the brand.
2. Content in the form of "contests" to create commitment and increase
the brand's digital communities.
3. Stories that share a redirect link to Bayard's website so that the audience can benefit from discounts.
4. Christmas atmosphere content to encourage reading time with the family.