c'est la vie X CLARK
C'est La Vie" wines are French Pays d'Oc wines available in red, white and rosé. Simple
and affordable wines available at the SAQ. Clark Influence helped its partner Elixirs, wines and spirits to develop the notoriety of the wines ''C'est La Vie'' and make them discover
to a younger target, thanks to an influential marketing strategy.
C'est la Vie
Making C'est La Vie wines known to Quebec consumers. Increase sales of C'est La Vie wines in SAQ. Developing the Instagram Community of C'est La Vie Wines
18 - 25 years
13 milenials Quebec influencers
The objective of this campaign was to offer millennials, wines that are both
affordable and of high quality available at the SAQ. Clark Influence therefore focused its influencer selection strategy on lifestyle millennials who like to share festive and relaxing moments while drinking a good glass of wine.
Another objective of the campaign was to highlight the 3 different wines: Red, White and Rosé. Clark Influence then asked to create photo galleries
on Instagram illustrating 3 moments of consumption to celebrate life highlighting one wine per photo.
VIEWS ON IG STORIES
OF ENGAGEMENT RATE
The ROI of the campaign can be expressed by an average sales increase of 20%
in the SAQ during the campaign.
A free-gifting portion to touch micro-influencers. The 3 bottles of wine were sent in beautiful parcels to a selection of micro-influencers with an interest
in wine and with a good chance
to share their products received.
More than 83% of the influencers who received the package have published content on their account.
In order to maximize the number
of subscribers to the new Instagram
C'est La Vie account, we integrated into the strategy a contest with PO Beaudoin to win a night in an exceptional hotel located in Mont Tremblant: the luxurious Bel Air Tremblant, which offers transparent "bubble" chalets.
At the end of the campaign and thanks to the contest, the Instagram account reached more than 800 subscribers.
Virginie Pilotte @virginiepilotte
Audrey Cloutier @audreycloutiier
Marilou Éthier @marilouethier
PO Beaudoin @pobeaudoin