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c'est la vie X CLARK

C'est La Vie" wines are French Pays d'Oc wines available in red, white and rosé. Simple

and affordable wines available at the SAQ. Clark Influence helped its partner Elixirs, wines and spirits to develop the notoriety of the wines ''C'est La Vie'' and make them discover

to a younger target, thanks to an influential marketing strategy.

Advertiser

C'est la Vie

Objectives

Making C'est La Vie wines known to Quebec consumers. Increase sales of C'est La Vie wines in SAQ. Developing the Instagram Community of C'est La Vie Wines

Target

18 - 25 years

Influencers

13 milenials Quebec influencers

Strategy

The objective of this campaign was to offer millennials, wines that are both

affordable and of high quality available at the SAQ. Clark Influence therefore focused its influencer selection strategy on lifestyle millennials who like to share festive and relaxing moments while drinking a good glass of wine.

Another objective of the campaign was to highlight the 3 different wines: Red, White and Rosé. Clark Influence then asked to create photo galleries

on Instagram illustrating 3 moments of consumption to celebrate life highlighting one wine per photo.

TOTAL IMPRESSIONS

VIEWS ON IG STORIES

OF ENGAGEMENT RATE

EFFECTIVE REACH

The ROI of the campaign can be expressed by an average sales increase of 20%

in the SAQ during the campaign.

Free Gifting

A free-gifting portion to touch micro-influencers. 
The 3 bottles of wine were sent in beautiful parcels to a selection of micro-influencers with an interest

in wine and with a good chance

to share their products received.

More than 83% of the influencers who received the package have published content on their account.

Contest

In order to maximize the number

of subscribers to the new Instagram

C'est La Vie account, we integrated into the strategy a contest with PO Beaudoin to win a night in an exceptional hotel located in Mont Tremblant: the luxurious Bel Air Tremblant, which offers transparent "bubble" chalets.

At the end of the campaign and thanks to the contest, the Instagram account reached more than 800 subscribers.

Felay @felaymignon

Virginie Pilotte @virginiepilotte

Audrey Cloutier @audreycloutiier

Marilou Éthier @marilouethier

Caterine @lacaterine

PO Beaudoin @pobeaudoin

Influencers :

Mila Taillefer @milataillefer

Alexandra Briss @alexandra.briss

Phil Pilon @phil.pilon

Karo Descry @karo.desorcy

Maude et Jordan @llesdeux 

Marika Bastarache @marikabastarache

Florence Marcotte @flomarcotte

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, France

+33 (0)7 67 51 90 38