INFLUENCER MARKETING CAMPAIGN
AUCHAN X CLARK INFLUENCE
Since 2022, Auchan Retail France has trusted us to imagine and implement influencer campaigns throughout the year to animate and engage its targets around its commercial highlights. The challenge: to keep the brand relevant to its consumers with authentic, engaging content, and to resonate with its brand positioning : Auchan with pleasure.
Our goal: to make the brand shine on social networks through the quality and prices of its product offering, among affinity and engaged social communities
GLOBAL KPIs SINCE 2022
NUMBER OF
CAMPAIGNS
31
🚀
NUMBER OF
ACTIVATED INFLUENCERS
MICRO, MID, MACRO
91
🧍♂️🧍♀️
TOTAL REACH
23,071,481
🔈
TOTAL
IMPRESSIONS
23,071,481
❤️🔥
AVERAGE ORGANIC ENGAGEMENT RATE
8.23%
👍
CALENDAR HIGHLIGHT-#PâquesAvecAuchan 🐰
In order to position Auchan as THE gourmet partner for the French during the Easter season, one of the company's key events,
a crew of content creators produced a series of contents highlighting family moments of conviviality and indulgence.
4
NUMBER OF CREATORS
1,895,851
REACH
2,742,535
IMPRESSIONS
6.76%
AVERAGE ORGANIC ENGAGEMENT RATE
12,058
ORGANIC INTERACTIONS GENERATED
Influencers:
COMMERCIAL HIGHLIGHT -#MonMocktailAuchan 🍹
At a time when more and more French people are expressing a desire to consume less alcohol, Auchan launched its new Virgin Spirit range of alcohol-free cocktails in early 2024. To mark the occasion, we activated 3 festive profiles to highlight this new range, which combines taste and pleasure in a safe and convivial way.
3
NUMBER OF CREATORS
949 294
COMPTES ATTEINTS
1 256 849
IMPRESSIONS
5,73%
AVERAGE ORGANIC ENGAGEMENT RATE
6 194
ORGANIC INTERACTIONS GENERATED
Influencers:
ENGAGEMENT HIGHLIGHT-#JeSuisInoubliable ♻️
To mark the launch of the Je suis Inoubliable bag, Auchan's first recycled, recyclable, made-in-France textile shopping bag, influencers from complementary worlds (lifestyle, fashion, humor) integrated the bag into their daily lives to present this powerful project to their respective communities.
6
NUMBER OF CREATORS
2 298 917
COMPTES ATTEINTS
2 647 055
IMPRESSIONS
CUMULÉES
9,16%
AVERAGE ORGANIC ENGAGEMENT RATE
136 625
ORGANIC INTERACTIONS GENERATED
Influencers:
