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INFLUENCER MARKETING CAMPAIGN
AUCHAN X CLARK INFLUENCE
For more than a year, we have been working with Auchan to make the brand even closer to its consumers and to give resonance to its new brand platform : Auchan with pleasure.
NUMBER OF
CAMPAIGNS
11
✌
ACCUMULATED
IMPRESSIONS
7 783000
🌶️
AVERAGE ENGAGEMENT RATE
10.03%
👨🍳
CLICKS ON
@AUCHAN_FRANCE
10,495
🏆
GLOBAL KPIs 2022
CAMPAIGN 1-#Mes1001RecettesAvecCuisio
Who said parents were the only maestros of the kitchen? To prove that everyone can cook with the help of Auchan's new food processor, a crew of influencers is trying what seems impossible to them: to match the culinary genius of their relatives through a warm competition supported by the #Mes1001RecettesAvecCuisio campaign. It was a great opportunity to highlight the many features of the product such as its 1000 integrated recipes.
24
ELEMENT OF
CONTENT CREATED
985K
ACCUMULATED
IMPRESSIONS
12.82%
AVERAGE ENGAGEMENT RATE
2,950
CLICKS ON
@AUCHAN_FRANCE
Influencers:
CAMPAIGN 2-#DansMaBulleAvecCosmiaBio
Because the moments spent in our bathrooms are precious, Cosmia Bio is committed to offering us hygiene and beauty products that contribute to our physical well-being. To illustrate this, we called upon 3 lifestyle and beauty influencers who have integrated the products into their daily lives and invited their community to integrate their daily lives into their bathrooms.
33
CONTENT CREATED
502k
ACCUMULATED
IMPRESSIONS
476k
REACH
4.25%
AVERAGE ENGAGEMENT RATE
Influencers:
CAMPAIGN 3-#PasseAuPlanJ
As part of an ethical and educational approach, Auchan has collaborated with Tissages de Charlieu, a century-old company with the "Entreprise du Patrimoine Vivant" label, to create a shopping bag made of recycled denim. To do this, the company begin collecting demin in its hypermarkets. In order to encourage our ambassadors' communities to participate in the jeans collect launched by Auchan, we conceived our strategy around the second-hand unsold goods by a rewarding, persuasive and emotional incentive.
34
CREATED CONTENT
317K
ACCUMULATED
IMPRESSIONS
9.19%
AVERAGE ENGAGEMENT RATE
416
CLICKS ON
@AUCHAN_FRANCE
Influencers:
CAMPAIGN 4-#SurLeQilive
What could be more time-consuming than a hairstyle to manage in the middle of a busy morning routine? Through a series of spontaneous formats, 4 beauty content creators accepted a challenge: to show that the Qilive heated brush can optimize the time spent blow-drying by discovering all the product's qualities.
22
CREATED CONTENT
403k
ACCUMULATED
IMPRESSIONS
4.17%
AVERAGE ENGAGEMENT RATE
1,033
CLICKS ON THE
PRODUCT LINK
Influencers:
CAMPAIGN 5-#AuCoeurDeNoelWithAuchan
With inflation and the cost of living on the rise, holiday budget management is a major concern. Therefore, adopting an incentive-based approach for the Christmas season would have been counterproductive. Three ambassadors took the floor to present the company's catering and decoration offers to their communities, positioning Auchan as a key player in holiday shopping by assuming a more empathetic speech and being more aware of the changing purchasing power of its customers.
33
CREATED CONTENT
1,294,457
ACCUMULATED
IMPRESSIONS
5.19%
AVERAGE ENGAGEMENT RATE
3,779
CLICKS ON
@AUCHAN_FRANCE
