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STUDY 2021 - 1ST EDITION
The State of Influencer
Marketing in Canada
A Portrait of Canadian content creators
From industry trends to brand partnerships, our latest report paints a full picture
of influencer marketing in 2020.Thanks to this innovative study, we let you know how
to master influence marketing in 2021 and understand how the crisis has impacted
the activity of influencers.
+192
CONTENT CREATORS
+9
PLATFORMS
+15
INDUSTRIES
1
REPORT
In our latest industry report, we reflect on the maturity of influencer marketing,
and its essential place in the modern marketer's mix.
Methodology
Methodology
192 Canadian content creators, who can speak either English or French, responded to Leger's web survey.
Data collection took place from November 17 to December 14, 2020. Submissions were made by Clark Influence
to their list of content creators. 192 completed the survey.
The margin of error for such a sample is +/- 5.7%, 19 times out of 20.
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