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STUDY 2021 - 1ST EDITION
The State of Influencer
Marketing in Canada
A Portrait of Canadian content creators
In our latest industry report, we reflect on the maturity of influencer marketing,
and its essential place in the modern marketer's mix.
192 Canadian content creators, who can speak either English or French, responded to Leger's web survey.
Data collection took place from November 17 to December 14, 2020. Submissions were made by Clark Influence
to their list of content creators. 192 completed the survey.
The margin of error for such a sample is +/- 5.7%, 19 times out of 20.
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