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Influencer Marketing
WELL-BEING
How to create a successful influencer
campaign and generate sales of your
wellness and sports products?
OUR EXPERTISE
Whether it's for dermatological products, incense
for better sleep, meditation guides or the best equipment for your next jog, taking care of yourself
also means listening to recommendations from your favourite content creator.
Today, you need a fine mastery of influence to integrate yourself into your consumers’ routines. That's why we work with a wide range of reliable and legitimate creators to magnify the added value of your products.
INFLUENCER MARKETING
In Canada, France, or elsewhere, we create exclusive links between the influencer, their community and
their brand. Any creator knows how to make a product their own, identify its added value and apply it through engaging formats to stimulate their community’s interest. At Clark, we try to imagine creative and unique concepts that influencers can make their own in order to optimize the memorization of the brand and
the product.
What we can do for you:
Writing strategy and design
Identification of influencers
Writing
Distribution and channel strategy
Amplification
PRODUCT TESTING
Faced with an increasingly demanding consumer,
the proof of the effectiveness of a product is fundamental. Product testing videos are a must in the world of influence: they represent a perfect excuse for the influencer to tap into their expertise in order to guide their community in their consumption choices. However, here at Clark, we make sure that the use
of the product is not only spontaneous; but that it also integrates the creator’s daily life in a more durable way.
What we can do for you:
Short and long video formats
Advice and tips from influencers
Video strategy on TikTok, Reels and YouTube
Free gifting and sending
Experiential reports
Connecting with brand experts
COMMERCE AND
E-COMMERCE STRATEGY
On the other hand, online shopping is constantly jostling with retail. In either case, influence plays a key role
in the conversion of its community: either by reducing
the number of clicks as much as possible thanks to
the functionalities induced by its preferred networks,
or by creating incentive mechanisms that encourage the consumer to go to the store.
What we can do for you:
Promo Codes
Link Stickers
Instagram shopping
Embedded links
Drive-to-store strategy
Analytical reports
EVENT STRATEGY
In the collective imagination, well-being and sports
are associated with a strong sensory and thematic universe. A singular brand experience carried out
in person leaves an immutable memory for the influencers and communities involved, while creating a strong resonance around your brand’s highlights,
in and outside the fields of influence.
What we can do for you:
Invitations to journalists
Digital resonance
Video recordings
Invitations to influencers
Immersive and sensory concepts
Interactivity
