How to make a successful influencer marketing campaign and get people to the theaters.
Advice from film buffs.
Clark, the agency that you go to the movies with.
“You are comfortably seated in a movie theater, you’re eating your popcorn, the lights go down, the curtain opens, the sound goes up, the screen comes to life. Why are you sitting there, in this overcrowded room, with people you don't know and with whom you will laugh, cry, be afraid, be moved ...? What made you pay 10 dollars to see this movie? "(Jean-Paul Camilleri)
Understanding the function and creation of digital word of mouth in the film industry - That's what Clark is interested in.
Cinema is an hedonistic experience; viewers go to the cinema with a need to contemplate images and feel emotions. Seeing a film provides bliss and satisfaction to the spectator in search of new horizons and sensations. At Clark, we invite people who can spread the word based on their cinematic sensory experience.
what effects on the
Viewers enjoy sharing information related to all kinds of cinematic products. Electronic word of mouth within the industry has both a quantitative influence on the box office and a qualitative one on film appreciation. Studies show that positive internet reviews increase likelihood of a film's commercial success.
Word of mouth
before the movie is release
We analyze your film and develop an original content strategy to promote it, based on digital personalities recommendations.
Design & decorations
Optimization of publications
For all brands, producers and associations worldwide
For all brands, producers
and association worldwide
We have identified several 2.0 influencers (or digital opinion leaders)
who are at the heart of cinematic conversations on social networks.
We have classified them into three broad categories.
People like you and me, who share our favorites and cinematic disappointments on social networks.
Made up of journalists and film critics, bloggers and YouTubers who promote cinematographic films.
The stars of the big screen
Many of them express themselves on social networks. Mood of the day, news and photos from shoots, self-promotion, social networks allow you to be as close as possible to your favorite stars.
What power do digital influencers have over a film audience?
Is the Internet the new flagship that media professionals must capitalize on to benefit from the best cinema marketing?
What power do digital influencers have over cinema audiences?
How to increase your box office numbers with influencer marketing?