MENTOS X CLARK
CONTEXT
Mentos decided to provide help to a community that was heavily impacted by the pandemic. The brand decided to refurbish Belleville's city skatepark. The company wanted to turn this outdated place into a cool and welcoming location for the city youth to gather.
ADVERTISER
Mentos Canada
GOALS
Brand awareness
TARGET
Generation Z
&
Generation Y
INFLUENCERS
Canadian Pro-Skaters and athletes.
STRATEGY
On September 29, 2021, Clark Influence went to the small town of Belleville, Ontario to organize a basketball event in the city's skatepark in collaboration with Mentos Canada, the Cossette agency and Citizen Relations.
To celebrate the day, Clark Influence invited real athletes for a short performance.
They included Olympian Annie Guglia, 11-year-old Olympic prospect Fay DeFazio Ebert, the one and only Adam Hopkins, 2019 national BMX champion Jaden Chipman and skating dancer Shim Keegz.
The event was captured on video by oneChuck productions and in photos by Steve Kingsman and the many journalists invited. 📸
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#YesToFresh #baskatebowl #Mentos
Influencers
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Shah Family Skate @shahfamilyskates
Aunty Skates @auntyskates
Jaden Chipman @jadenchipman
Maya fitzpatrick @mayahoodblog
Keegan S @shimshimmaa
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Maxime Chalifour @maxchalifourbmx
Kim lavender @coachklav
Adam hopkins @adamhopkins
Fay DeFazio Ebert @fayskate
Annie guglia @nnieguglia