The Great Jamaican invites influencers to its launch party of the Spicy Pineapple flavor ūüćć

Mis à jour : 10 juin 2020


For the launch of their new pineapple soda, The Great Jamaican organized a VIP evening on May 9th. The brand reserved several surprises for its 400 guests, including 30 Montreal influencers who were able to attend a mixology workshop, or discover a personalized menu for the event, based on Jamaican and tropical flavours, including appetizers based on their spicy pineapple soda ūüćć

Clark Influence - Event campaignThe Great Jamaican

Brand objective :

- Awareness: Publicize the new pineapple soda

Creative strategy :

Clark Influence gave digital resonance to the launch event of The Great Jamaican. Influencers were invited to share the activities of the evening, in stories or static publications. More than 30 influencers were invited to this event.

Recruitment strategy:

In order to reach a broad target audience, Clark Influence decided to invite TV personalities (Shanie Blais), models (Daniel Bederov), YouTubers (Cindy Cournoyer, Laura Gabriel, etc.), foodies (Jessica Prudencio), or even photographers (Guillaume St-Amand)

Results:

A campaign that brought the event to life for more than 500K people.

By using Clark Influence, you can give your event a digital resonance. If you would like to benefit from the power of influencer recommendation for one of your marketing activations, send us an email info@clarkinfluence.com and we will be happy to send you a service offer.

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