VINHO VERDE X CLARK
Vinho Verde is a wine-growing region in the northwest of Portugal offering
a wide variety of light and fruity wines. Clark Influence has therefore developed
a strategy with influencers from Quebec and Ontario to promote the wines from this region available at the SAQ and LCBO.
Developing awareness of Vinho Verde wines in Canada.
Increase sales. Raising public interest in products
18 - 30 years
Through more than 78 different contents the influencers were able to highlight the different wines of Vinho Verde. The influencers chose to taste the wines during several drinking moments (aperitif, picnic, barbecue, dinner) to inspire the audiences to reproduce these moments at home and encourage them to taste
and consume the wines of the Vinho Verde region.
VIEWS IN IG STORIES
OF ENGAGEMENT RATE
Mélissa Leduc @dusty_rose_blog
Marilou Ethier @marilouethier
Joanie Metivier @joaniemetivier
Véronique Roy @veroo.roy
Kimberly Denis @beurl
Pezie Beaudin @pezie.beaudin