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VINHO VERDE X CLARK

Vinho Verde is a wine-growing region in the northwest of Portugal offering

a wide variety of light and fruity wines. Clark Influence has therefore developed

a strategy with influencers from Quebec and Ontario to promote the wines from this region available at the SAQ and LCBO. 

Advertiser

Vinho Verde

Objectives

Developing awareness of Vinho Verde wines in Canada.

Increase sales. Raising public interest in products

Target

18 - 30 years

Influencers

13 influencers

in Canada

Strategy

Through more than 78 different contents the influencers were able to highlight the different wines of Vinho Verde. The influencers chose to taste the wines during several drinking moments (aperitif, picnic, barbecue, dinner) to inspire the audiences to reproduce these moments at home and encourage them to taste

and consume the wines of the Vinho Verde region.

PEOPLE REACHED

VIEWS IN IG STORIES

OF ENGAGEMENT RATE

TOTAL IMPRESSIONS

Influencers :

Kamelia @kameliagill

Mélissa Leduc @dusty_rose_blog

Marilou Ethier @marilouethier

Joanie Metivier @joaniemetivier

Véronique Roy @veroo.roy

Kimberly Denis @beurl

Pezie Beaudin @pezie.beaudin

Jonathan Fortin @jonathan_fortin_

Eve Mayrand @everyday_eve_

Kristin Pitman @thedelilahblog

Karen @karen.nng

Jacqueline @eatwithjacq

Krystle @dineandfash

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MONTRÉAL
4560B, Boul. Saint-Laurent, #203,
Montréal (Québec), H2T 1R3
+1 (514) 570 0508
TORONTO
140 Yonge Street #200,
Toronto (Ontario), M5C 1X6
PARIS
33 rue la Fayette
75009 Paris, France
+33 (0)7 67 51 90 38
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