Top 7 Slow Fashion Influencers to Discover on Instagram

Slow fashion has become a widely discussed topic in the fashion industry over the past few decades, as consumers grow more aware of the many environmental risks posed by fast fashion. In this blog post, we’ve rounded up the top 7 slow fashion Canadian influencers to discover on Instagram. Although Earth Month 2025 has come and gone, these influencers live every day like it’s Earth Day, proving that sustainability is more than just a trend.

Kate B. - Personal Style, Mindful Consumption, Thrifting

📍 Toronto, ON | 👥 92.8K (IG), 59.1K (TT)

Kate is a Toronto-based influencer promoting slow fashion and mindful consumption. Her Instagram features outfit inspiration, where she styles her thrift finds into unique outfits. She shares her personal style journey and love of all things secondhand, sustainable, locally-made, and ethical. Her goal is to put people and the environment at the forefront of fashion. Kate is also a PHD candidate in History at the University of Toronto.

Sylvia - Sewist, Handmade Clothing, Accessories

📍 Calgary, AB | 👥 24.5K (IG), 2.4K (TT)

Sylvia is a prime example of someone who lives and breathes slow fashion. As a self-taught sewist, her focus is on ‘me made’ - creating all of her clothing and accessories by hand, using vintage fabrics and materials. Her platform is a gallery of her clothing creations, before and afters, and photos and videos explaining the process used to create each piece. She also has a Threadloop account where she shares the patterns she used, inspiring others to make their own clothing.

Bennett - Vintage Fashion and Crocheting

📍 Montreal, QC | 👥 2.5K (IG)

Bennett is a Montreal-based small business owner and lover of vintage fashion. Their instagram features various thrift finds and clothing/accessories purchased from small businesses. After realizing that fast fashion was becoming a major issue in the world, Bennett took matters into their own hands and made it their mission to create a sustainable yet stylish brand - which is how their small business LooseEnds came to be. LooseEnds offers crochet bags made from upcycled yarn, giving unwanted fabric a new life. Bennett’s motto is ‘why use new material when there is already so much material that exists in the world?’

Joëlle Paquette - DIY and Upcycling

📍 Montreal, QC | 👥 13.8K (IG), 292 (TT)

Joëlle is a Montreal-based influencer who focuses on upcycled clothing/decor and clean beauty. She uses her Instagram to share upcycling tutorials, influencing others to create their own fashion and home decor using materials they already have in their home. Joëlle believes that upcycling nourishes her creativity, which is why she is so passionate about sharing her love for upcycling with others.

Erin J. - Sustainable Style

📍 Vancouver, BC | 👥 29K (IG), 14.3K (TT), 1.3K (YT)

Erin is a Vancouver-based content creator who proves that slow fashion can be stylish. 

Since Erin began her sustainable fashion journey, she focuses on style over trends -  styling what she already has in her closet rather than purchasing brand new clothing. Her pinterest-worthy Instagram feed features secondhand outfit inspiration and tips for sustainable lifestyle choices.

Cynthia - Sustainable Fashion

📍 Toronto, ON | 👥 12.9K (IG), 4.3K (TT)

Cynthia is a content creator and slow fashion advocate dedicated to making sustainable fashion more accessible and inclusive. She uses her platform to raise awareness about the dangers of fast fashion and inspire others to make more conscious fashion choices. She shares some great infographics on her page to visually illustrate the negative effect that fast fashion has on the environment. She is also a lover of local restaurants and promotes shopping locally. Cynthia was the emcee at Fashion Takes Action's ReMode - a Toronto-based event celebrating sustainable and circular fashion.

Betty - Thrifted and Upcycled Clothing

📍 Calgary, AB | 👥 6.8K (IG)

Betty is a pro-aging fashion stylist from Calgary, Alberta who focuses on secondhand style and upcycling. She is obsessed with health and wellness, particularly how to age well, and the journey of self-love and acceptance. She has a series on her Instagram called ‘Fashion RX’, where she offers tips and tricks on styling secondhand clothing. She also runs an Etsy shop featuring curated vintage clothing items ‘for dynamic and unique fashionistas.’

Just like these creators championing slow fashion, we at Clark Influence are dedicated to sustainability. In our commitment to fostering responsible and sustainable influencer marketing, we have proudly introduced Canada's first Code of Ethics for content creators and marketers. This pioneering initiative, developed in collaboration with a 15-member ethics committee, aims to elevate professionalism, transparency, and environmental consciousness within the industry. The Code emphasizes three fundamental principles: authenticity, ethical conduct, and sustainability. By adhering to these guidelines, influencers can cultivate genuine connections with their audiences, promote responsible partnerships, and contribute to a more eco-conscious digital landscape. We invite all content creators to join us in this movement towards a more ethical and sustainable future in influencer marketing.

Learn more about our Code of Ethics here.

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Clark Influence: a team of passionate experts ready to amplify your message on social media.

Our team is always on the lookout for the most relevant profiles to design content and strategies tailored to each campaign. We firmly believe that a meticulous selection of creators can have a far greater impact than traditional media campaigns.

If you’re looking for creative concepts that reflect your brand’s identity through an influencer marketing campaign, contact us! We’d be delighted to provide you with a proposal: info@clarkinfluence.com.