Cabral Porto & Douro, a brand of Port and Douro Valley wines recognized by specialists, has called on Clark Influence to develop a digital content strategy aimed at enhancing the image of the Portuguese drink.
Objectives of the project:
- Awareness: Promote the Cabral brand in Quebec
- Image: Rejuvenate the image of Porto
- Sales : Develop Porto sales as the holidays approach
Ambassador Recruitment Strategy
Clark Influence has selected various profiles to promote the Cabral Portos:- Arielle for the "foodie" side with new food & wine combinations,
- Boire Mixologie: original cocktail recipes to inspire cocktail lovers
- Ludovic, friend and photographer of Quebec celebrities, and finally Cassidy, trendy blogger, to rejuvenate and to give a "cool" image of Port, too little celebrated in Quebec.
Boire, the mixology's expert.
None of the Cabral products is forgotten in the blog article below, each of the products has challenged the mixologist who therefore brings his expert eye on each of the products, by proposing cocktail ideas, describing flavors and aromas... our taste buds are awakened!
In stories, the mixologist "unboxes" the whole range of Cabral products (Ports and Wines of the Douro Valley) and also makes a recipe by explaining the "step by step".
Arielle, food and wine pairings with Cabral.
In her article, Arielle explores the different possible uses of Porto, which can be served as an aperitif, dessert, with cheese or as a digestive. She also insists on the conviviality of sharing a meal with Cabral.
Ludovic, friend and photographer of Quebec personalities.
To celebrate the release of Emma Verde's book, Ludovic Rolland Marcotte offers her a bottle of Porto Cabral that they will taste together.
In their stories, they use the sense of humo to talk about the brand and Porto's flavors.
Cassidy, a Cabral's Sangria and Portuguese origins.
As part of the campaign, Cassidy inspires us with a recipe of Sangria made with Porto Cabral and reminds us of the Portuguese origins that she shares with the brand.
Two contests to increase brands communities on social medias.
Result: +35% of followers on Instagram following the campaign.
With Clark Influence, you give your brand the opportunity to shine on social media. If you want to benefit from the power of influencer recommendation for one of your marketing activations, send us an email firstname.lastname@example.org and we will be happy to send you a service offer.
Client : Cabral Porto & Douro
Agency : Clark Influence
Influencers : Boire Mixologie, Arielle Tan (@withallmyaffection), Cassidy Neves (@styled_by_seven), Ludovic Rolland Marcotte