Redefining Our Spaces with Style Through Social Media

Social media has a direct impact on the tastes of Canadians, and interior decoration is certainly no exception! This relationship is driven, among other factors, by personalized targeting, the viral phenomenon, and influencer marketing.

Thanks to social platforms, everyone is free to explore and share content that garners "likes," comments, shares, and saves. This dynamic interaction allows specific content to spread rapidly and extensively: a simple post has the potential to go viral in a very short time, influencing communities and sparking trends!

In the world of interior decoration, social media has become a pivotal player in the realm of trends, with a multitude of influencers, interior designers, and specialized brands providing daily updates on the latest styles, materials, furniture, and accessories. This immersion enables décor enthusiasts to discover various aesthetics while staying attuned to the latest innovations.

Here are a few Quebec-based content creators operating in the field of interior decoration:

One of the most inspiring platforms is Pinterest. Interior decoration ranks as the most sought-after category by Canadians on this platform, surpassing art, fashion, food, beverages, and beauty, with over 6.5 million users conducting searches in this category each month.

By drawing from the wealth of content on this platform, users can invent innovative concepts and unique color combinations! Whether it's replicating atmospheres in their own spaces or creating a distinct ambiance inspired by those shared online, everyone can find ways to reach new aesthetic heights!

Furthermore, significant research is currently being conducted on adopting an eco-friendly lifestyle in every room of the house. This has led to a trend of integrating décor that highlights vintage furniture and creating DIY (Do It Yourself) objects to give them a second life.

If you're also a fan of interior decoration and secondhand items, here are a few content creators to follow:

Thus, social media has profoundly impacted the way Canadians approach interior decoration. Thanks to strategies such as personalized targeting, virality, and influencer marketing, everyone now has unlimited access to constantly evolving trends. Creating an aesthetically and environmentally pleasing home has never been easier!

Social media has ushered in a new era of interior decoration, shining a spotlight on individual creativity. Users proudly share their décor projects, from furniture reconfigurations to innovative DIY, creating a mosaic of diverse inspirations. Dedicated hashtags and decoration challenges foster exploration and participation. Brands and designers now incorporate these interactions into their design process, enabling users to become co-creators of current decor trends.

We're eager to see your home! If you're a UGC content creator yourself, send us your profile. Perhaps we can collaborate in the future.

Source: Mintel, Canadian Lifestyles, Canada, November 2021, Weekly Pinterest users

Source: Pinterest Ads Manager, Canada, May 2022