Fast-food and influencer marketing : how food brands collaborate with influencers ?
Fast food restaurants must stand out in an extremely competitive market. They have understood that influencer marketing can be a major asset in achieving different objectives: launching a new burger or sandwich, celebrating an anniversary such as the 50th anniversary of the famous Big Mac, etc. Across Canada, food brands use influencer marketing agencies to build strong content strategies that allows them to resonate on social media through the power of recommendation of infl
