Top 6 Austin-Based Fitness Influencers to Follow on Instagram

Fitness culture has been thriving in the U.S., and Austin seems to be a major flagbearer of an outdoor, wellness-forward lifestyle, led by a growing group of fitness creators who nurture a community-driven energy to inspire thousands of people through training, education, and everyday motivation. The diversity of Austin’s active scenes is represented by influencers ranging from strength coaches and runners to beginner-friendly fitness educators.

Here are six Austin-based top fitness creators to follow if you are trying to get back to the gym, stay consistent or finally lock in on your fitness journey in 2026!

Francheska Martinez

@francheska.fit

Following: 261 k+ sur Instagram Francheska’s fitness content goes beyond aesthetics or the pursuit of a dream body; she instead stands out for her focus on blending mobility work, functional strength, and performance-based exercises designed to help people move better and reduce injury risk. Her content is invaluable for both athletes and casual gym-goers looking for exercises that translate to everyday performance while prioritizing joint health and controlled movements. Her page is a testament to Austin’s wellness-forward culture, which is increasingly focused on longevity and movement, helping people train smarter.

Nicole Winter

@nicolemwinter_

Following: 300 k+ Nicole makes fitness accessible to beginners by carving out a powerful niche that removes the intimidation factor from working out. Here is the account to follow if you are looking to start your fitness journey and want simple routines and educational tips. Nicole has built a loyal following around inclusive and reassuring messaging that focuses on learning proper movement, building confidence, and staying consistent, all essential foundations for long-term health. If you are feeling overwhelmed by fitness culture and are looking for genuine, supportive guidance rather than overbearing advice, Nicole is the influencer to follow!

Chase Ridgeway

@chasesdayinthelife

Following: 178 k+ Chase Ridgeway represents a newer wave of fitness creators who integrate training seamlessly into everyday life. Rather than focusing strictly on workouts or coaching, his content revolves around running, lifting, and documenting the discipline behind an active lifestyle. His “day in the life” format gives followers a realistic look at what consistency actually entails, including early mornings, long runs, gym sessions, and the mental side of staying active. This makes his content especially relatable for people who see fitness as part of their identity, not just a scheduled workout. Chase fits best into the lifestyle fitness category, making him a strong choice for brands and audiences interested in endurance, routine, and real-life motivation.

Tomas Minc

@tomasminc

Following: 266 k+ Tomas Minc’s content showcases structured strength training, muscular development, and gym-focused routines, often appealing to followers who are serious about improving their physique and athletic performance. His posts are visually clean and training-centric, making his page a solid resource for workout inspiration and disciplined fitness habits. Tomas’s consistency and polished presentation have helped him build a strong audience that values results-oriented training and progress tracking. For those who enjoy traditional gym culture and performance-based fitness content, Tomas is a standout creator in Austin.

Tiana Rodriguez

@tiianamarieee

Following: 108 k+ Tiana Rodriguez brings a refreshing, high-energy approach to fitness that’s all about enjoying the movement as much as the results. Based in Austin, she blends strength training with dance-inspired fitness, upbeat music, and feel-good energy that instantly makes workouts less intimidating and more exciting. Rather than sticking to rigid gym routines, Tiana shows that staying active can be expressive and fun. Whether she’s lifting, flowing through a dance-fit routine, or simply sharing moments that highlight her active lifestyle, her content encourages followers to move in ways that feel natural and enjoyable. That balance between structure and freedom is what makes her page so motivating.

Shayne Jansen

@shaynejansen

Following:  585 k+ With the largest following on this list, Shayne Jansen brings a high-level bodybuilding and physique-focused presence to Austin’s fitness community. His content showcases intense training sessions, muscular development, and elite gym discipline. Shayne’s page appeals to followers who are deeply invested in strength training and aesthetics, and his consistency has helped him establish credibility in the bodybuilding space. While his content is more advanced, it serves as strong inspiration for those pushing toward ambitious fitness goals. For audiences drawn to serious training and elite-level fitness dedication, Shayne is a standout figure.

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Ready to launch a powerful influencer campaign?

Austin’s fitness creator scene offers something for every kind of audience, from beginner-friendly education to elite performance and lifestyle-driven motivation. If you’re a brand looking to tap into this wellness-forward market, partnering with the right Austin-based fitness influencers can help you build authentic connections and meaningful impact. Whether you’re planning a product launch, long-term collaboration, or a targeted social campaign, our team is here to help you find creators that align perfectly with your goals. Contact us at info@clarkinfluence.com to explore influencer opportunities in Austin and beyond.