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Clark Influence x DREST: Luxury Fashion Gaming Meets Canadian Influencers

  • Writer: Clark Influence
    Clark Influence
  • Oct 3
  • 3 min read
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Where High Fashion Becomes Playable

The worlds of fashion, beauty, and technology have never been more connected, and DREST is one of the apps redefining that space. By blending luxury styling with mobile gaming, DREST lets users step into the role of a high-fashion stylist, giving them access to iconic brands like Gucci, Prada, Burberry, and Versace, all from the palm of their hand.

But how do you spread the word about such a unique platform? That’s where Clark Influence stepped in, designing an influencer marketing campaign in Canada that drove awareness, inspired downloads, and showcased why creators themselves couldn’t get enough of this game.

What Makes DREST Different?

At its core, DREST is more than a fashion app - it’s an interactive styling game that empowers anyone to unleash their creativity. Users can:


  • Style avatars in the latest designer collections

  • Access over 260 luxury brands from around the world

  • Curate photoshoots with personalized backdrops, props, hair, and makeup

Join real-time challenges inspired by runway shows and fashion events



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It’s luxury fashion made accessible, playful, and immersive - appealing to Gen Z trendsetters and beauty-loving millennials alike.

Clark Influence’s Role

To generate buzz and encourage downloads, Clark Influence developed a campaign centered on influencer authenticity and creativity.

We collaborated with five hand-picked Canadian fashion and lifestyle influencers who were immediately hooked on the game. Their content reflected not only the mechanics of DREST, but also their genuine excitement in playing it;  a key driver in connecting with their communities.


Campaign Highlights

  • 37 pieces of original content across Instagram, TikTok, and YouTube

  • Authentic storytelling and playful challenges that mirrored the app’s vibe

  • Strong calls to action driving downloads and in-app engagement

  • Influencers expressing genuine enthusiasm and obsession with the game


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The strategy wasn’t just about visibility -  it was about conversion, turning curious scrollers into active stylists on the app.

Performance & Results

The results proved the power of influencer marketing in Canada for fashion and mobile gaming:

  • Average Engagement Rate: 7.13% (vs. 2024 industry benchmark of 1.85%)

  • Organic Impressions: 35,000+

  • Organic Reach: 27,000+

What stood out most was the authentic influencer reaction. Creators weren’t just promoting DREST - they were truly enjoying it. That authenticity translated into stronger connections with their audiences and more meaningful campaign impact.

Why This Campaign Worked

The Clark Influence x DREST campaign is a clear example of how Canadian influencer marketing can drive awareness and conversion for global apps. By partnering with the right creators, prioritizing authentic experiences, and aligning with cultural touchpoints such as fashion and gaming, we created a campaign that felt natural, exciting, and shareable.

For brands entering or scaling in Canada, the message is clear: when influencers genuinely love what they’re sharing, audiences listen, engage, and act.

Looking to launch your next influencer campaign in Canada? Clark Influence helps global brands connect with Canadian audiences through authentic, creative, and conversion-focused strategies.


Influencers Involved:




Clark Influence, une agence de passionnés qui saura vous accompagner pour porter vos messages sur les réseaux sociaux


Clark Influence, une agence de marketing

Nos équipes sont constamment à l'affût des profils et tendances, afin de concevoir des contenus et des stratégies adaptés pour chaque campagne. Nous sommes convaincus qu'une stratégie créative et une sélection méticuleuse de créateurs permet d'avoir un impact bien plus puissant qu'une campagne médiatique traditionnelle.


Si vous souhaitez que nous vous imaginions des concepts créatifs capables de refléter l’image de votre entreprise via une campagne de marketing d’influence clé en main : contactez-nous à info@clarkinfluence.com. Nous serions ravis de vous faire parvenir une offre.




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