Top influencer marketing agencies in France 🇫🇷

The leading influencer marketing agencies in France in 2025 🇫🇷

In 2025, influencer marketing is more than ever a strategic pillar for French brands. In various sectors as fashion, travel, beauty, sports, gastronomy, luxury, and tech, collaborations with content creators and influencers have become essential for capturing attention and generating engagement.

Advertisers, aware of the potential of this lever, are significantly increasing their budgets: digital advertising investments continue to grow, with an increasing share devoted to influence. Above all, brands are looking for agencies that can design innovative strategies, coordinate creative campaigns, influencer campaigns, and accurately track performance and ROI. 

Key trends in the French market in 2025

• Emergence and structure of UGC (User Generated Content): Brands are increasingly exploiting authentic content produced by their communities and creators who offer rights to the content.UGC is becoming a marketing tool in its own right, integrated into campaigns.

• Ethics and transparency: Regulations surrounding influence are becoming stricter (influencer law, transparency requirements, ethical charter). Brands are prioritizing long-term partnerships with creators who align with their values.

• Micro and nano-influencers on the rise: Stronger engagement, more qualified communities, and greater proximity to the audience.The growth of podcasts and audio content: Audio is becoming a channel of influence in its own right, particularly in expert niches.Advertisers are exploring audio editorial partnerships to reach qualified audiences.

• AI and advanced personalization: Artificial intelligence facilitates content creation, precise targeting, and performance analysis. Campaigns are becoming ultra-personalized according to the interests and behaviors of audiences.

• This ranking is not based primarily on the size or reputation of the agencies: above all, it values service excellence, client satisfaction, and creativity.

Methodology used for this ranking

Several criteria were taken into account when selecting these agencies:

1. Industry expertise – Ability to operate in a variety of markets and understand the specific characteristics of each industry.

2. Rich client portfolio – Diversity and reputation of the brands supported, reflecting the trust placed in the agency. 

3. Operational efficiency – Ability to manage complex projects: influencer campaigns, 360° operations, and large-scale events.

4. Spirit of innovation and agility – Creation of original formats, exploration of new platforms, and integration of key trends for 2025.

5. Innovation and agility – Creation of original formats, exploration of new platforms, and integration of key trends for 2025.

6. This ranking is not based primarily on the size or reputation of the agencies: above all, it values service excellence, client satisfaction, and creativity.

7. Why publish this ranking? Selecting the right influencer agency is a major strategic decision. A misguided collaboration can waste a budget without tangible impact, while an experienced partner will be able to transform even limited resources into exponential results through precise targeting and flawless implementation.

The aim of this ranking is to provide brands, whether SMEs or large groups, with a reliable benchmark for identifying players who can optimize their visibility and maximize their ROI.

1. Clark Influence

Founded in Montreal in 2017 and now with offices in Paris, Toronto, and Chicago, Clark Influence has established itself as a creative and strategic influencer marketing agency. As an independent agency, it does not represent influencers on an exclusive basis, allowing it to freely select the most relevant talent for each campaign. With a presence in North America and Europe, it works with prestigious brands such as Air France, Kellogg's, WWF, and the NBA, offering tailor-made solutions combining strategy, content creation, influencer campaigns, UGC, social media management, and media amplification. Recognized for its ethical approach, creativity, and efficiency, Clark Influence is now a partner of choice for brands seeking to maximize their impact on social media.

2. ODW

ODW is a digital communications agency based in Paris, founded in 2012. It designs and implements campaigns combining influencer marketing, brand content, and social media activations for clients from a variety of sectors. Its positioning is based on creating engaging content tailored to social media use, with a focus on the effectiveness and performance of its strategies. 

3. Hula Hoop

Hula Hoop is a communications agency based in Lyon and Paris, operating since 2010. It offers services combining brand strategy, digital communications, influencer marketing, and content creation. The agency works with a variety of public and private clients in sectors such as tourism, industry, and consumer goods. Its approach combines strategic consulting with the operational implementation of campaigns across different channels.

4. Follow

Follow is an influencer marketing agency founded in Paris in 2016. It manages a network of content creators, some of whom are exclusive to the agency. Its activities focus on talent management and content production through its internal structures. It works with a portfolio of consumer brands and operates mainly in the French market.

5. Kolsquare

Kolsquare is a French influencer marketing platform created in 2018. It provides companies with a tool for searching for influencers and managing campaigns. The solution is based on the use of data from various social media platforms to help brands target their partnerships.

6. Influence4you 

Influence4You is a French influencer marketing platform launched in 2012, offering an online tool for managing campaigns with influencers of various sizes. It provides standard features such as profile search, brief management, campaign tracking, and reporting.  Influence4You is suitable for small businesses looking for an automated solution.

7. So Bang

So Bang is an independent communications agency based in Paris, founded in 2011. It specializes in creating strong brand identities and advertising campaigns for a variety of clients, from start-ups to large companies.

8. Wellcom

Wellcom is an independent communications agency founded in Paris in 1981. It positions itself as a global communications consulting agency, offering a wide range of services from public relations to digital communications, branding, and content.

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Clark Influence is a passionate agency ready to help you share your message on social media.

Our team is constantly on the lookout for the right creators and emerging trends to design content and strategies tailored to each campaign. We believe that a creative strategy combined with a meticulous selection of influencers has a far greater impact than traditional media campaigns.

If you'd like us to develop creative concepts that reflect your brand through a turnkey influencer marketing campaign, contact us at info@clarkinfluence.com. We’d be happy to send you a proposal.