Nov 3, 20237 Steps For Building Strategic Influencer CollaborationsNavigating the expansive realm of influencer marketing has a variety of pros and cons.
Nov 2, 20235 Ways Influencer Marketing Has Shaped the Gaming IndustryFortnite, Valorant, Apex Legends & Minecraft - what do some of the most popular online titles in the gaming industry have in common? The ans
Aug 28, 2023Article: Implications of Ad Standards' FBA Code for Influencer Marketing CampaignsAd Standards' new Code for the Responsible Advertising of Food and Beverage Products to Children (FBA Code) has introduced significant chang
Aug 18, 2023How to reach newcomers with influencer marketingDid you know? Canada is now the G7 country with the highest proportion of newcomers. In fact, according to Statistics Canada's 2021...
May 29, 2023Cheers to Summer Success: Why Influencer Marketing Campaigns Are Perfect for Alcohol BrandsAs the sun shines brighter, summer brings with it a festive atmosphere and an increased desire to unwind and enjoy refreshing drinks. For...